Design Brief:
To create a digital product or experience that will assist Jameson Whiskey to celebrate their local connections with Belfast and Northern Ireland, using sustainable ingredients in a cocktail they hope to create.
My Proposed Solution:
I created an experience where Jameson Whiskey could stay local to Northern Ireland by creating a box delivered to your door, filled with locally grown and sourced ingredients + Jameson Whiskey to make your cocktail of choice at home.
I wanted to create something that would use local ingredients, something we already had and could be proud of. Focusing on aspects of sustainability, supporting local, and also giving a nod to the heritage of whiskey in Ireland - I found this ‘DIY’ from local growers, would be the perfect mix. Doing it yourself, with people’s home grown ingredients.
Sketches on Procreate
Final Submission:
Prize (enough Jameson merch for life..):